Supporting workplace clients

Easy ways to engage with employees

Right from the start, even before people join, communications need to be reassuring, clear, concise and flexible.

Our insight shows that the workplace is key for engaging employees with their workplace pension. The right messages delivered effectively can help them appreciate its value, and recognise the importance of saving for their retirement.

We have campaigns available for workplace schemes, whether they require support through the auto-enrolment process or want to build awareness and ongoing engagement.

Our company pension websites for employees are full of compelling, insight driven content about joining the pension, getting the most out of it, payments and investment options.

Once people have taken up their workplace benefits, the job is far from over. Support and service need to be in place to maintain engagement, build interest and offer ongoing reassurance.

We're committed to investing in innovative ways to engage customers with their pension. Our aim is to raise awareness through retirement roadshows, social media, national press, YouTube videos, radio interviews and events across the country.

Our retirement journey reflects the greater choice available to members at retirement. It starts from age 50 and is based on customer needs and is driven by a member's age and behaviour in the run up to retirement.  It follows 3 phrases:

• Initial awareness  - age 50-54
• Planning and deciding  - age 54-until action is taken
• Review  - after action has been taken