The second edition of our customer magazine 'Standard Life - guiding you through the financial realities of life' will be mailed to around 500,000 customers later this month. Customer feedback from the previous edition has been very positive and highlighted to us the value of the magazine. Research following the November 2006 issue showed:

• The average reading time was 15 minutes - higher than the APA (Association of Publishing Agencies) average for financial services magazines
  
• 72% of readers agreed that the magazine fills a gap in terms of communications from Standard Life
  
• 82% of readers would be happy to receive a similar communication in future.

Mailed on a six monthly basis, the aim of this practical lifestyle magazine is to help our customers feel confident in the decisions they are taking about their future wealth and well-being. Some articles may create interest with customers and generate opportunities for advisers.

The call to action reads "If you would like any further information please contact your usual financial adviser. If Standard Life can be of any help, please see our contact details on page 55."

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Useful links

• adviserzone homepage
• Techzone
• askTECH
• The Cutting Edge
• Adviser News archive

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